# Introduction
Positive User Mobile SDK lets you connect your mobile app to the Positive User platform. Track how contacts use your app, send them targeted push and in-app messages, and tie mobile behavior to your broader marketing automation - all with minimal setup.
Integrate SDK when you need to:
- Understand how contacts navigate your app
- Identify contacts and enrich their profiles with mobile behavior
- Send push notifications and in-app messages
- Connect mobile events to Positive User automations and segments
INFO
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Checkout all product features (opens new window) and our documentation (opens new window).
# Features
Mobile SDK provides developers with methods to implement:
- Contact data tracking for anonymous and identified contacts
- Screen view tracking
- Custom events and product events
- Mobile push notifications
- In-app notifications
# Useful links
Read more about SDK usage:
Implement SDK in your mobile application: